We are changing our logo!
After 27 years we put our logo to the test for the first time and decided to make a few, but clearly visible adjustments.
Why? It was about time. It felt right and it makes some things easier.
What is new? And why? We actually only changed two things:
1) The brand name was taken out of the figurative mark and is now present and horizontal next to the figurative mark. Thus the name MIETHKE and thus the company is still legible even with the smallest logo and recognizable as the sender for our partners and patients.
2.) The red square was replaced by a blue one and so the logo is now monochrome blue. This creates more calmness for the observing eye and the renunciation of red is also a conscious focus on blue as our corporate colour. ... because we like it, because it suits us, because blue in our eyes is an expression of so much that is important to us or that we deal with every day: Harmony, safety, flow, infinity in the sense of "constant change", life and much more. Everyone has their own interpretation and that's how it should be.
For us this is a big step - also logistically. The new logo will gradually creep into all our media and printed products in 2019 and replace the old one. In the meantime, the orderly changeover will create a seemingly unordered corporate image, because we cannot and do not want to change everything at once. The idea of sustainability and care also plays an important role in such a measure. On the one hand, we do not simply want to throw away documents such as already printed instructions for use or patient passports, and on the other hand, behind many a change there is simply an approval standard or quite unexpected logistical dependencies that have to be thought through. Therefore it will take some time before we are visible to the world with our new logo.
We understand the gravity of the situation
Understanding is the foundation of our work. Understanding the problems of patients affected, understanding the questions and needs of our customers and a technical understanding to develop solutions.
Life with Hydrocephalus
A little while ago we got to know Madita and Sarah, two young women who are full of joie de vivre. They met each other in a hydrocephalus forum and made friends right away. Maybe because they understood each other completely without having to explain much: Sarah who was born with hydrocephalus and Madita that developed the medical condition with three months.
When they told us about their life with hydrocephalus and their different paths of lifes we were deeply impressed. That's why we would like to share their stories with you.